Paris 2024: Let the AI Games begin
The world is six-months away from the opening of Paris 2024 – the Games of the XXXIII Olympiad. Beginning in late-July, this year’s Games will create history in a multitude of areas. Paris will...
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Why AI is a change management challenge, not a technology one
Everything you need to know about AI right now you can learn from chocolate — specifically an ad from the Canadian arm of KitKat. Playing on their longstanding ‘have a break’ tagline, the company’s...
View ArticleNavigating the Uncanny Valley: AI Video’s Evolution and Impact in 2024
Unless you’ve chosen to simply ignore it, there is no doubt you’ve heard time and time again people telling you how important video is to a good content strategy. Video until now has been the most time...
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Are you a ChatGPT business or Copilot company? (It’s a trick question)
With Microsoft’s decision to open up access for all businesses to add Copilot to their Microsoft suite, many companies will be wondering whether they should pay for AI directly available in Word,...
View ArticleMandatory Reporting: It’s coming, and you need to start planning now
If you think the Federal Government’s new mandatory climate reporting requirements are just for the bigger end of town and won’t affect you, think again. Yes, the phased-in mandatory reporting...
View ArticlePrivacy: a very public matter
Proposed changes to the Privacy Act are coming and the ramifications for businesses big and small are significant and wide-ranging. The scope and scale of these changes will make privacy a very public...
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Cannings Purple becomes Purple as part of a new brand identity
Over 20 years Cannings Purple has built a reputation for its professional expertise, creativity and innovation as a strategic communications agency. Now, as we move into the next 20 years – we have a...
View ArticleESG actions a wake-up call on greenwashing
Recent court actions have marked a watershed moment in Australian corporate regulators’ stands against greenwashing and misleading environmental, social and governance (ESG) claims. At a hearing on 8...
View ArticleMetamorphosis – the changing face of Australian communications
While the stakes are high in the current stoush between the Australian Government and Meta, the company behind Facebook and Instagram, there is more on the table than money. For Australia at least, it...
View ArticleBuoyant mood at energy conference
There was a buoyant mood at this year’s annual AOG Energy conference with thousands of attendees engaging with more than 200 exhibitors to hear about opportunities, trends, and challenges faced by the...
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